Do you have a Shopify or WooCommerce app?

Not an app in their stores. The badge and widget are one script tag that works in any theme, and review requests collect from any system that can send an email with a BCC or export a CSV. A native app adds a store listing, not a capability.

How do I connect Zapier or Make?

Add a webhook on the Pro plan pointing at a Zapier Catch Hook or a Make custom webhook. Every new review, reply and removal arrives as JSON within ten minutes, signed so you can verify it came from us.

Can reviews flow to my CRM?

Yes, through the same webhook: HubSpot, Salesforce, Pipedrive and most CRMs accept inbound webhooks directly or through Zapier. Our public API also lets any system read your profile and reviews without a key.

Do I need an API key?

Reading is open: no key, 60 requests a minute per IP. Writing (replies, requests) happens in the dashboard. Webhooks are per business and signed with a secret you keep.

Integrations

Plugs into what you already use

Email you already send, a CSV from anything, webhooks into everything, and one script tag for your site. No connector marketplace to pay for.

BCC your receipts

Growth

Copy your business's private address on the emails you already send (receipts, job-complete notes). Every other recipient becomes a review request timed from that email's date. Works from Gmail, Outlook, QuickBooks, Jobber, Housecall Pro, ServiceTitan, any invoicing tool that sends email.

requests+<your id>@mail.roovello.com

Customer list CSV

Growth

Export customers from any system (QuickBooks, Square, Stripe, your CRM, a spreadsheet) and upload email, first name and service date. Deduplicated, 90-day cooldown per customer, one-click unsubscribe on every email.

Google review link

Growth

Paste the review link from your Google Business Profile and every request email offers it as a second place to write. It is the only route by which reviews you ask for can reach Google, and it stays inside Google's rules because it goes to every customer alike.

Webhooks → Zapier, Make, Slack, your code

Pro

Signed JSON on review.published, review.replied and review.removed, retried five times over a day. Post new reviews to a Slack channel, open a ticket for anything under four, or push to a CRM.

X-RooVello-Signature: t=<unix>,v1=<hmac-sha256>

Details

Score badge and widget for any site

Starter

One script tag; works in Squarespace, Wix, WordPress, Webflow, Shopify themes and hand-written HTML. A static image badge for email signatures needs no plan.

Details

Public API and markdown

Every plan

Read any profile, its two scores and its reviews as JSON with no key, or as markdown by adding .md to the URL. Every list and guide has a markdown twin too, which is how AI engines read us.

GET https://roovello.com/api/v1/businesses/{domain}

Details

Bring your reviews

Starter

Upload your own Feefo, Google or Yelp export. Reviews keep their original dates, carry an imported label, and count at reduced weight. We never scrape another site.

Details

Sign in with Google

Every plan

Reviewers and business members can sign in with Google or an emailed link. No paid single sign-on tier.

Compared with Trustpilot and Feefo

Trustpilot gates its marketing integrations and API behind its paid tiers and add-ons; Feefo counts integrations per tier and keeps webhooks for its custom tier. Here the API is open on every plan and webhooks come with Pro at RooVello's list price, month to month. Full table on Compare.

Questions

Do you have a Shopify or WooCommerce app?: Not an app in their stores. The badge and widget are one script tag that works in any theme, and review requests collect from any system that can send an email with a BCC or export a CSV. A native app adds a store listing, not a capability.
How do I connect Zapier or Make?: Add a webhook on the Pro plan pointing at a Zapier Catch Hook or a Make custom webhook. Every new review, reply and removal arrives as JSON within ten minutes, signed so you can verify it came from us.
Can reviews flow to my CRM?: Yes, through the same webhook: HubSpot, Salesforce, Pipedrive and most CRMs accept inbound webhooks directly or through Zapier. Our public API also lets any system read your profile and reviews without a key.
Do I need an API key?: Reading is open: no key, 60 requests a minute per IP. Writing (replies, requests) happens in the dashboard. Webhooks are per business and signed with a secret you keep.