Open reviews for every business

Reviews you can see straight through.

Every review on RooVello shows how it was collected and whether the customer was verified. Paying never changes a score. Removals are never silent.

List your business free Compare with Trustpilot and Feefo

Two scores, not one

Every profile shows an overall score and a verified-only score from confirmed customers. Recent reviews weigh more than old ones.

Paying changes nothing

Businesses can pay RooVello to invite their customers to review. That never changes rank, score or what you see, and our tests prove it.

No silent removals

Every removed review carries a reason code and the reviewer gets one appeal. Every review shows how it was collected.

How the score works

No black box. Here is the whole formula, live.

Try the score yourself

This is the exact function that scores every business, running in your browser. Toggle reviews and watch what moves the number. Every business starts from 7 imaginary reviews at 3.5; a review's weight halves every 90 days.

5★Verified customer, last weekVerified · ×1.0w 0.95
4★Written on the site, unverifiedUnverified · ×0.6w 0.51
5★Imported from Feefo by the businessImported · ×0.4w 0.29
2★Verified customer, a year agoVerified · ×1.0, agedw 0.06
5★The owner, from a company emailInsider · excludedoff
1★Reported, waiting for a moderatorFlagged · 0 until resolvedoff

Overall score

3.7Average

1.03.5 prior5.0

Counted reviews: 4
Verified-only score: 3.7 (2 verified)
Imported weight: ×0.4

Insiders and reported reviews never count. Paying changes nothing here, because there is nothing about paying in the formula.

For businesses

Everything Trustpilot and Feefo sell, mostly free.

Replying to your customers, a widget for your site, analytics and an API cost us almost nothing, so they cost you nothing. The one thing we charge for, asking past customers for a review, is $39 a month instead of $319 or $200.

Full comparison Pricing

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What you get	RooVello	Trustpilot	Feefo
Anyone can write a review
Business can invite past customers	Paid tier	Paid tier	Paid tier
Reply to reviews		Paid tier	Paid tier
Review widget and score badge for your site		Paid tier	Paid tier
Analytics and insights		Paid tier	Paid tier
Public read API		Paid tier	Paid tier

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