RooVello

Transparency

What moderation did in the last 90 days

Computed live from the database on November 15, 2026 for the period since August 17. Counts below 25 read “under 25”. The method behind every decision is on the trust and moderation page.

Published reviews, all time
under 25
Claimed businesses, all time
under 25

New reviews: what happened at posting

Reviews writtenunder 25
Published outrightunder 25
Published with a verification-pending tagunder 25
Held for a person to read firstunder 25
Declined by the risk score (reason code auto_risk, one appeal)under 25

Removals, by reason code

Every removal records one of these codes and the reviewer gets one appeal.

No removals in the period.

Reports from readers and businesses

Reports filedunder 25
Reports resolvedunder 25
Median time to resolve—

Appeals by reviewers

Appeals openedunder 25
Appeals decidedunder 25
· Removal overturnedunder 25

Who decided

Applied decisions on reports, held reviews, pending tags and appeals.

Fixed rulesunder 25 (—)
AI resolver inside guardrailsunder 25 (—)
A personunder 25 (—)
Escalated to a person by the automationunder 25

Questions

Why are some numbers shown as 'under 25'?
RooVello never prints a public count below 25. The rule exists so a new category page cannot show "0 businesses", and it applies to this page too. The numbers grow into view.
Is this page edited by hand?
No. Every figure is computed from the database when the page loads. There is no copywriter between the data and you.
What does 'decided by rules', 'by AI' and 'by a person' mean?
Clear-cut cases (for example a report filed by the business about a review it already replied to, or a flag with no stated reason) are settled by fixed rules. Ordinary cases are decided by an AI resolver inside guardrails that fail toward publication and never remove a review on a business's word alone. Legal claims, threats, personal information, crime allegations and every appeal are decided by a person. The split is shown here.
Can a business pay to have a review removed?
No. Plan is never read by moderation. Removals carry a reason code and the reviewer gets one appeal to a person, on every plan and with no plan.