Compare
Same tools. A fraction of the price. No gates on trust.
Trustpilot and Feefo charge hundreds a month for replying to your own customers, a widget, and a dashboard. RooVello gives those to every business free and charges $39 for one thing: asking your past customers for a review.
Feature by feature
| What you get | RooVello | Trustpilot | Feefo |
|---|---|---|---|
Anyone can write a review | |||
Business can invite past customers | Paid tier | Paid tier | Paid tier |
Reply to reviews | Paid tier | Paid tier | |
Review widget and score badge for your site | Paid tier | Paid tier | |
Analytics and insights | Paid tier | Paid tier | |
Public read API | Paid tier | Paid tier | |
Every review shows how it was collected | partly | ||
Separate verified-only score | |||
Paying never changes rank or score | stated | n/a | |
Removals carry a reason code and one appeal | |||
Import your own reviews from another platform | |||
Month-to-month, cancel any time | |||
Your customer list is never analyzed or shared | policy | policy |
What a year costs
- RooVelloReview Requests$468
- TrustpilotStarter$1,188
- TrustpilotPlus$3,828
- TrustpilotPremium$9,588
- FeefoEssential$2,400
- FeefoEnhanced$4,800
Hover a bar for the plan's terms. Competitor prices are their published US list prices (see the note below); yours would depend on the quote they give you.
Trustpilot
from $99/mo (Starter)Open: anyone can review; paid plans unlock the tools
- Range
- $99 to $799 per month per domain
- Contract
- Billed annually; Enterprise by quote
Replies, invitations, widgets and analytics are gated by tier. Starter, Plus ($319) and Premium ($799) as published.
Feefo
from $200/mo (Essential)Closed: only invited, verified buyers can review
- Range
- $200 to $400 per month, Bespoke by quote
- Contract
- 12-month terms, quoted per domain
Essential includes 200 email invitations a month; Enhanced ($400) includes 500 plus SMS, surveys and AI moderation.
Competitor prices are their published US list prices as of November 2026. They change their pricing pages and quote custom contracts, so confirm on their sites before you decide. We do not pay or receive anything from either company.
Open, like Trustpilot
Anyone can review any business, so profiles reflect real experience rather than a curated invite list. Unlike Trustpilot, replying, widgets and analytics are not behind a paywall.
Verified, like Feefo
Reviews that come from a request to a real customer are labeled Verified and roll into a separate verified-only score, so readers get Feefo-grade confidence without Feefo locking everyone else out.
Stricter than both
Paying cannot change rank or score, and that is enforced in code and tests. Every removal carries a reason code and one appeal. Every review shows how it was collected. Trust and moderation.
Switching? Bring your reviews with you.
Export your reviews from your own Trustpilot or Feefo account and upload the file. They publish on your RooVello profile with their original dates, labeled as imported. Free, and you keep your history.