Review request email templates that follow the rules

Email 1, one to three days after the service

Subject: How did it go with {Business}?

Hi {First name}, thanks for choosing {Business} on {date}. Would you take two minutes to tell other customers how it went? Honest accounts, good or bad, are what make these pages useful. Write your review: {link}.

Email 2, three days later

Subject: A quick word about your visit to {Business}

Hi {First name}, a few days ago we asked whether you would share how your experience with {Business} went. If you have a moment, your account helps the next person decide. {link}

Email 3, a week after that

Subject: Last note from {Business}

Hi {First name}, this is the last time we will ask. If you would like to describe your experience with {Business}, the link works for a few more days. Thank you either way. {link}

The lines every email needs

Under CAN-SPAM every commercial email needs the sender's postal address and a working unsubscribe that takes effect within ten days; we make it one click and platform-wide. The footer should also say who sent it and through what: "This request was sent by {Business} through RooVello."

• Never: "Leave us 5 stars", "rate us", "if you were happy", "as a thank-you here is 10% off". The FTC rule treats each as a problem.
• Never choose who gets the email by how the job went. Ask everyone.
• Stop when they click, review, unsubscribe or bounce. One sequence per customer per 90 days.
• Send mid-morning on a weekday. Tuesday to Thursday around 10:00 local time performs best in our data.

Let the sequence send itself

RooVello's Growth plan sends exactly these three emails on your behalf from your customer list or your BCC'd receipts, with your Google review link included as a second option, and stops automatically. $39.99 a month, month to month.

Frequently asked

Can I mention stars in a review request?

You should not. Asking for a rating or a particular outcome is what regulators call review gating or steering, and reviewers find it off-putting. Ask for an honest account.

How soon after the job should I ask?

One to three days. Sooner than a day feels pushy; later than a week and the details fade.

How many times can I ask?

Three emails over about two weeks is the ceiling we use, then not again for 90 days.

Do I need an unsubscribe link in a review request?

Yes. It is a commercial email under CAN-SPAM, which requires a working opt-out and your postal address.