How to get more Google reviews without breaking the rules
Updated November 14, 2026 · markdown
The reliable way to get more Google reviews is to ask every customer, soon after the service, with a direct link to your Google review form, and to make it one ask among several rather than the only one. Google's policy allows asking; it forbids offering anything for a review, asking only the customers you expect to be happy, and reviews from employees or the business itself. No platform can post reviews into Google for you, so the work is in the asking.
Get your link
In your Google Business Profile (business.google.com or the profile card in Search), open "Ask for reviews". The short link there, usually a g.page address ending in /review, opens Google's review form directly for your business. That is the link to use everywhere.
Ask in a way Google allows
- Ask every customer, not a selection. Google's policy and the FTC's rule both treat choosing recipients by expected sentiment as gating.
- No incentives: no discount, gift card, entry or free service for a review, on Google or anywhere.
- No employees, owners, family or competitors writing reviews.
- Ask once, soon after the service, with a reminder or two. Do not ask the same person every month.
- Reply to Google reviews from your profile. Readers judge the reply as much as the review.
Run it automatically
RooVello's Growth plan sends a three-email request sequence to your past customers, timed after the service date, from your customer list or by BCC-ing us on your receipts. Add your Google review link once and every email offers Google as a second place to write. The emails never mention a rating, go to every customer alike, and stop when the customer clicks, reviews or unsubscribes. Reviews written here are labeled and verified; reviews written on Google appear on Google.
What cannot be done
Reviews written on another platform cannot be imported into Google, bought from a service, or posted by a tool. Google removes reviews it detects as incentivized or gated, and can restrict the profile. Schema markup on your own site does not create Google reviews either; it only describes ratings you already have elsewhere.
Frequently asked
- Can RooVello post my reviews to Google?
- No, and neither can anyone else: Google shows only reviews written on Google. What we do is put your Google review link in every request email on Growth, so customers who prefer Google can write there.
- Is it against Google's rules to ask for reviews?
- No. Asking is allowed. Offering something for a review, asking only happy customers, and reviews from staff are against the rules.
- Can I ask by text message?
- Yes, if you have consent to text the customer. Our requests go by email today.
- How many of my customers will leave a review?
- Expect a small share. The sequence's job is to ask everyone at the right moment so that share is as large as it honestly can be.
About this guide
Written by the RooVello team and kept current with the platform's actual rules; every statement about how RooVello works describes code that runs on this site. Statements about other platforms restate their public pricing and policy pages and should be confirmed there. Nothing here is legal advice.

