Is RooVello cheaper than Trustpilot?

At list price, yes: Starter is $14.99, Growth $39.99 and Pro $99 a month, month to month, against Trustpilot's Plus at $319 and Premium at $799 a month billed annually, per domain, as published on their pricing page when we checked. Trustpilot's Starter at $99 a month appears on its Shopify listing for new customers.

Can I move my Trustpilot reviews to RooVello?

No. Trustpilot's terms only allow its reviews to be displayed through its own widgets, so we do not accept Trustpilot exports from anyone. You can bring your own Google, Yelp or Feefo exports on Starter.

Does RooVello do Google Seller Ratings?

No. Seller Ratings come only from review partners Google approves, and Google adds very few. What we do: your Google review link rides along in every request email on Growth, and your profile here carries structured data so it can show stars in search.

Is RooVello open like Trustpilot?

Yes. Anyone can review any business, invited or not. The difference is that every review shows how it was collected and whether the customer was verified, and the profile shows a verified-only score next to the overall one.

RooVello vs Trustpilot

Open reviews like Trustpilot, without the annual contract

Both platforms let anyone review any business. Trustpilot sells its tools in 12-month prepaid plans from $319 a month; RooVello sells them month to month from $14.99, labels every review's collection method, and shows a verified-only score beside the overall one.

Contract and renewal

Trustpilot's business terms set a 12-month prepaid term that auto-renews unless you cancel in writing at least 30 days before it ends, and allow a renewal price increase of up to 5% without notice. Every plan here is month to month and ends the minute you cancel it.

Invitations

Trustpilot includes 50 automated invitations a month on Free, 300 on Plus and 1,000 on Premium. Growth sends unlimited requests, with a 90-day cooldown per customer and one-click unsubscribe.

Widgets and the badge

Trustpilot gives one widget on Free and ten on Plus. Starter includes the live badge, the review widget and the JSON endpoint on every site you control, at $14.99 a month.

API and webhooks

Trustpilot's API is a paid add-on on Plus and above. Here the read API is open to everyone with no key, and Pro adds signed webhooks for Zapier, Make, Slack or your own code.

Seats and locations

Trustpilot: 1 user on Free and Starter, 3 on Plus, 10 on Premium, with Location Reviews sold as an add-on. Here team invitations are free and Pro links your locations under one account.

AI tools

Trustpilot's AI-assisted replies, topic and sentiment analysis sit on Premium ($799 a month) and Enterprise. Pro at $99 includes reply drafts, weekly AI summaries of what customers say, and a CSV export.

Moderation you can see

Removals here carry a reason code and the reviewer gets one appeal to a person; the live numbers are on the transparency page. Reviews written here are never deleted when a plan ends.

What Trustpilot has that we do not

Google Seller Ratings in Google Ads come from Google's approved review partners, which Trustpilot is. A badge like Trustpilot's is also far more recognized today. We would rather tell you than let you find out.

Trustpilot at a glance

Model: Open: anyone can review; paid plans unlock the tools
Entry price: $319/mo (Plus, billed annually); $99/mo Starter shown on its Shopify listing for new customers
Range: Free (50 invitations) · Plus from $319/mo · Premium from $799/mo, billed annually, per domain · Enterprise by quote
Contract: 12-month prepaid term, auto-renews; cancel in writing 30+ days before term end; renewal price may rise up to 5% without notice
Notes: Invitations 50 / 300 / 1,000 a month by tier; widgets 1 / 10 / 21; users 1 / 3 / 10. API, product and location reviews are paid add-ons. AI replies, sentiment and competitor insights on Premium and Enterprise.

Published US list prices and terms as of November 14, 2026. Trustpilot changes its pricing pages and quotes custom contracts; confirm on its site. We receive nothing from Trustpilot.

Feature by feature

What you get	RooVello	Trustpilot	Feefo
Anyone can write a review
Business can invite past customers	Paid tier	Paid tier	Paid tier
Reply to reviews		Paid tier	Paid tier
Review widget and score badge for your site	Paid tier	Paid tier	Paid tier
Analytics and insights	Paid tier	Paid tier	Paid tier
Public read API		Paid tier	Paid tier
Every review shows how it was collected		partly
Separate verified-only score
Paying never changes rank or score		stated	n/a
Removals carry a reason code and one appeal
Import your own reviews from another platform	Paid tier
Month-to-month, cancel any time
Price cannot rise at renewal without your consent
Unlimited review requests	Paid tier
Instant alerts when a review publishes	Paid tier
Webhooks to Zapier, Slack, your CRM	Paid tier	Paid tier	Paid tier
AI summaries of what customers say	Paid tier	Paid tier
Several locations under one account	Paid tier	Paid tier	Paid tier
Take your reviews with you			partly
Google Seller Ratings in Google Ads
Your customer list is never analyzed or shared		policy	policy

Leaving Trustpilot? Bring your history.

Trustpilot's terms do not allow its reviews to be shown elsewhere, so those stay there. Your Google, Yelp and Feefo exports upload on Starter, and your Google review link rides along in every request on Growth.

List your business See pricing

Questions

Is RooVello cheaper than Trustpilot?: At list price, yes: Starter is $14.99, Growth $39.99 and Pro $99 a month, month to month, against Trustpilot's Plus at $319 and Premium at $799 a month billed annually, per domain, as published on their pricing page when we checked. Trustpilot's Starter at $99 a month appears on its Shopify listing for new customers.
Can I move my Trustpilot reviews to RooVello?: No. Trustpilot's terms only allow its reviews to be displayed through its own widgets, so we do not accept Trustpilot exports from anyone. You can bring your own Google, Yelp or Feefo exports on Starter.
Does RooVello do Google Seller Ratings?: No. Seller Ratings come only from review partners Google approves, and Google adds very few. What we do: your Google review link rides along in every request email on Growth, and your profile here carries structured data so it can show stars in search.
Is RooVello open like Trustpilot?: Yes. Anyone can review any business, invited or not. The difference is that every review shows how it was collected and whether the customer was verified, and the profile shows a verified-only score next to the overall one.