Is RooVello cheaper than Feefo?

At list price, yes: Growth is $39.99 a month month to month with unlimited requests, against Feefo's Essentials from $200 a month with 200 requests and Enhanced from $400 with 500, as published on its US pricing page when we checked. Feefo's custom tier is quoted.

Can I bring my Feefo reviews?

Yes. Export them from your own Feefo account and upload the file on Starter. They publish with their original dates, labeled as imported from Feefo, and count at reduced weight toward your overall score, never toward the verified-only score.

Is RooVello invite-only like Feefo?

No. Anyone can review any business. Reviews that come from your request link are labeled verified and roll into a separate verified-only score, so readers who want Feefo-style certainty can look at that number.

Does RooVello send SMS requests?

Not today. Requests go by email, with your Google review link included on Growth. Feefo includes a small SMS and WhatsApp allowance.

RooVello vs Feefo

Verified reviews like Feefo, without locking everyone else out

Feefo publishes only reviews from invitations the business sends, from $200 a month. RooVello keeps that credibility with a separate verified-only score, and still lets customers the business did not invite speak. Month to month, from $14.99.

Who can review

Feefo is closed: only invited buyers. Here anyone can write, every review is labeled with how it was collected and whether the customer was verified, and the profile shows a verified-only score beside the overall one. Readers get both answers.

Contract and notice

Feefo's business terms set an initial term that auto-extends by 12 months unless you give 90 days' written notice, with an annual increase of the greater of RPI plus 3% or 5%. Every plan here is month to month and ends the minute you cancel it.

Request volume

Feefo's Essentials plan includes 200 email requests a month and Enhanced 500; exceed your limit by 10% in a quarter and the fee rises. Growth sends unlimited requests at $39.99 a month.

Widgets, badge, logo

Both offer a badge and widgets. Starter includes the live badge, the review widget, the JSON endpoint, your logo and the profile details you choose to show, at $14.99 a month.

Webhooks and API

Feefo keeps webhooks for its custom tier. Pro includes signed webhooks at $99 a month, and the read API is open on every plan with no key.

Follow-up questions

Feefo's Essentials includes one custom question; more sit on Enhanced. Pro includes one private follow-up question whose answer comes only to you, and weekly AI summaries of what customers say.

Your data

Reviews written here stay published when a plan ends, and Pro exports them as CSV any time. Nothing you bring here is locked in.

What Feefo has that we do not

Google Seller Ratings and Google Shopping ratings on every tier, SMS and WhatsApp requests, photo and video collection, and a brand that UK consumers know. We would rather tell you than let you find out.

Feefo at a glance

Model: Closed: only invited, verified buyers can review
Entry price: $200/mo (Essentials)
Range: Essentials from $200/mo (200 requests) · Enhanced from $400/mo (500 requests) · Plus by quote
Contract: Initial term then automatic 12-month extensions; 90 days' written notice to cancel; annual increase of the greater of RPI+3% or 5%; overage above 10% raises the fee
Notes: Seats 3 / 5 / unlimited; custom questions 1 / 3 / unlimited; webhooks and API on the custom tier only. Google Seller Ratings, photo and video, AI replies on every tier.

Published US list prices and terms as of November 14, 2026. Feefo changes its pricing pages and quotes custom contracts; confirm on its site. We receive nothing from Feefo.

Feature by feature

What you get	RooVello	Trustpilot	Feefo
Anyone can write a review
Business can invite past customers	Paid tier	Paid tier	Paid tier
Reply to reviews		Paid tier	Paid tier
Review widget and score badge for your site	Paid tier	Paid tier	Paid tier
Analytics and insights	Paid tier	Paid tier	Paid tier
Public read API		Paid tier	Paid tier
Every review shows how it was collected		partly
Separate verified-only score
Paying never changes rank or score		stated	n/a
Removals carry a reason code and one appeal
Import your own reviews from another platform	Paid tier
Month-to-month, cancel any time
Price cannot rise at renewal without your consent
Unlimited review requests	Paid tier
Instant alerts when a review publishes	Paid tier
Webhooks to Zapier, Slack, your CRM	Paid tier	Paid tier	Paid tier
AI summaries of what customers say	Paid tier	Paid tier
Several locations under one account	Paid tier	Paid tier	Paid tier
Take your reviews with you			partly
Google Seller Ratings in Google Ads
Your customer list is never analyzed or shared		policy	policy

Leaving Feefo? Bring your history.

Export your reviews from your own Feefo account and upload the file on Starter: they publish with their original dates, labeled as imported.

List your business See pricing

Questions

Is RooVello cheaper than Feefo?: At list price, yes: Growth is $39.99 a month month to month with unlimited requests, against Feefo's Essentials from $200 a month with 200 requests and Enhanced from $400 with 500, as published on its US pricing page when we checked. Feefo's custom tier is quoted.
Can I bring my Feefo reviews?: Yes. Export them from your own Feefo account and upload the file on Starter. They publish with their original dates, labeled as imported from Feefo, and count at reduced weight toward your overall score, never toward the verified-only score.
Is RooVello invite-only like Feefo?: No. Anyone can review any business. Reviews that come from your request link are labeled verified and roll into a separate verified-only score, so readers who want Feefo-style certainty can look at that number.
Does RooVello send SMS requests?: Not today. Requests go by email, with your Google review link included on Growth. Feefo includes a small SMS and WhatsApp allowance.