We promise we'll do everything we can to make shopping with us a great experience!
If you have any suggestions on how we can improve, please let us know!
We're Roovello
Our Brand
Our exclusive styles are made with you in mind. We buy and design sophisticated, chic and modern styles we know you'll love. We invest in superior construction and high-end finishes to make your Lulus purchase a true representation of affordable luxury.
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Work With Us
We're Always On The Lookout For Top Talent
Based in California and serving customers all over the world, Lulus has a fun and casual work environment that focuses on innovation and teamwork at all levels of the organization. Check back often as we continue to build our community and grow our brand!
See our current job listings and apply here.
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Apply to be a part of our affiliate network here.
Our History
- 1994Big question: Do we open a cafe or a vintage shop? Thankfully, our long love affair with shopping and fashion won out!
- 1996The first iteration of Lulus opens in a small, northern California town as a vintage shop called LuLu*s Fashion Lounge.
- 2004Vintage is phased out to make room for the Lulus label.
- 2005Lulus goes online... Our best decision yet!
- 2008We sell the brick-and-mortar stores and go completely digital.
- 2010We begin to team up with like-minded women to develop our influencer program and build our brands together.
- 2013A Lulus endowment was created to foster higher education and empower women in all aspects of life.We use #lovelulus for the first time! We now have more than 4 billion impressions and a huge collection of images of real women wearing and loving Lulus.
- 2016Lulus celebrates 20 years in business with a new, much needed logo.
- 2018Lulus launches a line of basics and an exclusive leather shoe collection, as well as several brand collaborations.
- 2019We open a fulfillment center in Pennsylvania to help you get your items faster.
- 2021We complete our IPO, becoming a public company trading on Nasdaq under the ticker symbol LVLU.