How to add a review badge to your website

What the badge is

A placeholder element you put in your page, plus a script that fetches your current score from our public widget endpoint and draws a small badge into the placeholder. The badge links to your profile so visitors can read the reviews. It updates itself whenever your score changes; nothing to maintain.

Installing it

• Open your RooVello dashboard and choose Embed.
• Copy the snippet (a placeholder element and a script tag) with your widget key already filled in.
• Paste the placeholder where the badge should appear and the script before the closing body tag, or both together if your site builder has a single HTML block.
• Save and reload your site. The badge appears within a second and updates within a few minutes of new reviews.

Privacy and performance

The script sets no cookies, stores nothing in the visitor's browser and sends nothing about the visitor to us; it makes one request for your score, which is cached at the edge. It is a few kilobytes and loads after your page. There is no tracking pixel and there never will be: that is a product rule, not a setting.

What the badge will not do

It does not inject review markup into your pages. Self-serving review schema on your own site (marking up your own aggregate rating) is not eligible for Google rich results, so there is nothing to gain and something to lose. Your profile page on this platform carries the structured data, and search engines read it there.

Frequently asked

Does the badge need a paid plan?

No. The badge, the widget endpoint and the public API are free for every claimed business.

Can I style the badge?

You control its size and placement with your own CSS on the placeholder. The score, label and link are not editable, which is what makes the badge worth showing. The dashboard also offers a static "Read customer reviews" image badge in light and dark versions for email signatures and site builders that cannot run scripts.

Will the badge slow my site down?

The script is small and loads after your content, and the score response is cached at the edge. It should have no measurable effect on page speed.

What if I have no reviews yet?

The badge shows "Not enough reviews" with your review count and still links to your profile. It switches to a score and label once you have three counted reviews.