# Feefo alternatives: open review platforms with verification

*Updated 2026-11-13 · https://roovello.com/guides/feefo-alternatives*

Feefo is a closed platform: only customers you invite can review, every review is a verified purchase, and plans start around $200 a month on 12-month terms (as of November 2026). The alternative is an open platform that still labels verification, so you keep the credibility of verified reviews without shutting out customers you did not invite. RooVello does that with two scores per business, free replies and a $39 month-to-month request tool.

## What Feefo does well

Because every Feefo review follows an invitation tied to a transaction, readers know the writer was a customer, and businesses are protected from drive-by reviews. Feefo's Essential plan includes a monthly invitation allowance, and Enhanced adds SMS, surveys and AI moderation, per its pricing page. For an e-commerce brand that invites every buyer, that model is coherent.

## Where the closed model falls short

A customer you did not invite cannot write. If you only invite some customers, or your invitations stop reaching people, the public picture is incomplete, and readers increasingly know it. Closed platforms also carry contract terms; Feefo quotes 12-month agreements per domain.

The alternative is not to abandon verification but to label it. An open platform that shows a verified-only score gives readers the same confidence while letting every customer speak.

## The alternatives

- RooVello: open, two scores (overall and verified-only), every review labeled with collection method and verification, free replies, widget, analytics and API, Review Requests at $39 a month with unlimited invitations and no contract.
- Trustpilot: open, invited reviews labeled, replies and widgets on paid plans from about $99 a month billed annually.
- Google Business Profile: free and open, no verification or labels, the most readers for local businesses.
- Yelp: free and open, aggressive filtering, discourages invitations.

## Bringing your Feefo reviews with you

Export your service reviews from your Feefo account and upload the CSV from your RooVello dashboard. They publish with their original dates, labeled "Imported from Feefo by the business", count at 40 percent weight toward the overall score and stay out of the verified-only score, because RooVello did not witness those transactions. Your verified-only score then builds from requests you send through RooVello.

## Frequently asked

### Will my imported Feefo reviews be verified on RooVello?

No. They are labeled as imported and count at 40 percent weight toward the overall score, but only reviews RooVello can tie to a transaction become verified. Send requests through RooVello and your verified-only score grows from there.

### Does RooVello cap invitations?

No. Review Requests sends as many sequences as you have customers, with one rule: a customer is asked at most once per 90 days per business, and every email carries a one-click unsubscribe.

### Is an open platform riskier for my business?

Anyone can write, so a profile may carry reviews you did not invite. On RooVello those are labeled Unverified and weigh 60 percent of a verified review, you can reply publicly, and you can flag a review with a stated reason. Readers see all of this, which is what makes a good score credible.

## Related

- https://roovello.com/guides/trustpilot-alternatives
- https://roovello.com/guides/move-reviews-from-google-yelp-feefo
- https://roovello.com/guides/what-is-a-verified-review
- https://roovello.com/compare